Wifikill online dating recovery singles dating
What you may not know is that your shorter tail keywords could be stealing away impressions from your longer-more-specific-tail keywords.
Usually, this happens because Ad Words doesn’t know how to correlate the search term to your long-tail keyword because of the match types you’ve chosen. You don’t want your newly-created SKAGs to go to waste, right?
Growing up, I wasn’t the type of kid who knew how to fix things.
I wasn’t into cars or building tree houses and I couldn’t for the life of me figure out why my Discman kept skipping (yes, it was because I was moving).
But there was one thing I was amazingly good at: making Nutella sandwiches.
Now that I’m older, I’ve realized that I do my best when I play to my strengths. The other is making the occasional grocery store run in a highly effective manner.
When that happens, your search term report starts looking like this: To make this (almost ludicrous) level of granularity happen, you’ll need to start adding ad group level negative keywords (not campaign or account level negative keywords) when there’s a discrepancy between keyword and search term.
This will then prevent your short tail keywords stealing away impressions from the longer tail ones.
Now that you’ve done your part on the Ad Words side, it’s time to start capturing the traffic on your landing pages. Well, luckily, you may never have to go through that.
To do this, you’ll want to be at the keyword level view within your Ad Words account and click on the “Details” button and then “Keyword diagnosis.” Sometimes you’ll find that negative keywords, bids that are too low or internal competition are preventing certain keywords from triggering corresponding ads.
No matter the source of the problem, identifying the issue gives you the information you need to optimize your ads and make them hyper-relevant.
Remember the day you created landing pages for every single keyword? With dynamic keyword insertion, you can essentially take any text on the landing page and change it out with what you specify in the URL parameters.
This allows you to create one landing page around a service or product theme and then change the headlines and calls-to-action to fit the keyword that the visitor searched for.
With PPC, there’s nothing worse than not knowing what you don’t know.